Design with Intent: using lens to identify patterns for behavior change in design



– By Corinne Liew 

Design with Intent, or DwI v.1.0 are cards are presented as a tool for designers, clients and potential users to explore behaviour changing concepts through a number of disciplines in order to relate to their very own problem at hand.
DwI v.1.0 is a compilation of various examples of systems – formulated by Dan Lockton, Professor David Harrison and Professor Neville A. Stanton. Lockton, an industrial designer, collaborated with experts in ergonomics, human performance and environmentally sensitive design to formulate what would be a guideline for designers wanting to change behaviour through the way people interact with their product or system.
The toolkit is presented in the form of 101 cards. Each card presents a scenario of people’s interactions with products, services, environments, via the design of systems – all of which are loosely based on the eight ‘lenses’ of disciplinary perspectives on behaviour change.


According to Lockton, the DwI method has been developed “primarily in response to the need of influencing user behaviour to reduce the environmental impact of products which consume resources during use” (Lockton, 2009) – aiding people to use products and systems more efficiently.

“I’ve made up my mind… that i would never try to reform man – that’s much too difficult. What I would do was to try modify the environment in such a way as to get man moving in preferred directions.”
– R. Buckminster Fuller, 1966

Lockton, D. (2010). Design with Intent Toolkit. Available: Last accessed
29th May 2013.

Lockton, D., Harrison, D., Stanton, N. (2009). Applied Ergonomics. The Design with Intent Method:
A design tool for influencing user behaivour. Volume 41. Issue 3. p382-392. Available: http://dx.doi.